Peaceful Family Law
Peaceful Law, a family law and estate planning firm in North Carolina, sought to break away from the traditional, intimidating image of legal firms. Their goal was to create a modern, approachable brand that reflects their client-first, family-centered values. The project involved developing a logo, color palette, print materials, website, and brand elements that communicated clarity, warmth, and trust.
A logo featuring an olive tree was created, symbolizing peace, with its fruit-bearing nature representing children—the heart of many family law cases. The organic, neutral color palette echoed the firm’s region and core values. The result was a cohesive, modern brand that helps Peaceful Law stand out, giving clients a sense of calm and confidence during challenging times.
- Logo, Print, Web
An olive branch grows, representing the family, with leaves representing the parents and olives representing the children. The bend in the stem symbolizes the brand’s flexible process, while also suggesting that the growth is never one-sided by bending back and forth.
Also representative of two parties ‘meeting in the middle’ (with stem representing the table in this case), suggesting the common 4-way conversation in collaborative law. The stem of the branch symbolizes that both parties, while separate are still part of the same shared interest/growth.
The abstract representation of a timeline ties in not only the estate family planning side of core services but also suggests the psychology at play when making decisions for the later generations.
The overall form of the mark is reminiscent of the scales of justice as well. A metaphor for the owners’ own path, as they are themselves creating a fresh take on justice with their new firm.