Pathways Consulting

Pathways Consulting Group, a business consulting firm focused on optimizing sales processes for startups, needed a brand that reflected its mission of helping clients find their unique paths to success. The goal was to create a brand identity that broke away from typical corporate designs but still “played ball” within those constructs, carefully tip-toeing that line of appeal to both senior executives and bright-eyed young entrepreneurs. The brand needed to feel classic yet energetic, professional but not stiff. The project involved crafting a logo, color palette, website, print materials, and branding elements, all while ensuring the brand communicated the firm’s core values of fairness, drive, and accountability.

The logo design embraced a “stairway to success” concept, symbolizing the firm’s role in guiding clients to growth. A bold, high-energy orange was chosen to break away from the conventional business development palette, reflecting the firm’s dynamic approach. The resulting brand is cohesive, modern, and energetic, helping Pathways Consulting Group stand out in the consulting industry as a trusted, forward-thinking partner for startups.