MetaTravelers

MetaTravelers, a creative entertainment studio focused on sci-fi/fantasy storytelling, needed a dynamic brand identity that reflected its immersive world-building across media like comics, action figures, and digital collectibles. The brand values creativity, innovation, and collaboration, with an active community that participates in digital events.

The project involved designing a responsive logo system for the main brand, product lines, characters, guilds, and comic titles, along with icons, packaging, web design, and event flyers for Discord. A fun, unexpected task was the creation of a custom font with a glyph-based alphabet for the brand’s alien race, The Nibiru, adding depth to its world-building.

The final identity system had to strike balance between fun and badass, integrating futuristic and otherworldly elements. This cohesive identity resonated across all media, engaging the MetaTravelers community and enhancing the brand’s presence in both physical and digital spaces.