Afia Wealth
Afia Wealth Management, a financial planning firm specializing in alternative investments, needed a modern, approachable brand to connect with a younger, tech-savvy audience. The goal was to create a vibrant identity that reflected the firm’s personalized, goal-oriented approach, standing apart from traditional, muted wealth management branding.
The logo process saw a lot of exploring of symbolism, both abstract and metaphorical, for navigating, wisdom and goals, with the client ultimately going with the “Afia Apex”, an abstract mark symbolizing a guiding light shining on a client’s metaphorical mountain-top financial goal. This approach visually captured the firm’s role in guiding clients toward financial success. A vibrant color palette replaced typical dark tones, making the brand energetic and appealing. The result is a standout identity that positions Afia as a forward-thinking leader, attracting a new generation of clients.
- Logo, Print
Greek symbol for a doorway, representing a new opening; doorway to higher wisdom.
Compass is latin for "step together"; symbolizes navigating smoothly without fear; also symbolizes balance, hope, motivation, freedom, good luck and success.
The mountain's peak represents a financial goal. Afia assists you to not only envision it, but also take steps to achieve it.
Afia will be your 'guiding light' as you navigate your finances. The guiding light is shining directly on your financial goal.
All of the lines contained within the logo are positively trending, representative of success and financial growth.