Kenko

Kenko Sushi & Teriyaki needed to balance the speed and accessibility of a fast-casual restaurant with the craft and tradition associated with sushi. I developed a visual system that brought those ideas together through custom typography, iconography, packaging, menus, advertising, and signage designed to work throughout the restaurant experience. The hand-drawn identity takes cues from Japanese brush lettering without becoming overly traditional, while subtle chopstick and sushi references give the system its own recognizable personality. From storefront and navigation graphics to menus, drinkware, takeout packaging, and promotional materials, the brand was designed to stay fresh and approachable while maintaining a consistent connection to the food and experience at its center.