Kenko

Kenko Sushi & Teriyaki, a fast-casual restaurant in Cleveland, OH, needed a brand that balanced modern convenience with the traditional artistry of sushi making. The goal was to create a fresh, fun, and refined identity that emphasized speed and quality while honoring sushi’s roots. The project included designing a logo, menu, advertisements, and creating a cohesive brand aesthetic that would carry through to in-restaurant items like drinkware and packaging.

The logo features a hand-drawn wordmark loosely inspired by traditional Japanese shodo penmanship, with chopsticks cleverly integrated into the “K” and a hidden sushi roll in the “E.” The enclosing rectangle of brand mark is inspired by Japanese tanzaku, containing stylized chopsticks hinting at the letter “K” above a minimalist sushi roll, blending modern design with tradition. The result is a fresh, dynamic brand that reflects Kenko’s core values of freshness, innovation, and convenience.